Content Marketing

As for the current environment of business, social media became an important factor in business-customer relationship. Customers keep in contact with their favorite brand through social media and as they like their Facebook's fan page or follow their Twitter, customers want to be entertained at the same time. Indeed, there is where content marketing plays …

The Clock Tower Keeper

The night falls upon the night. The big clock tower begins to sing its distinctive sound. The moonlight reflects on the tower keeper, an old man who always have been there. He has to ring the bell always at twelve o'clock at night and twelve o'clock during the noon; and, it has to be perfect, …

Marketing in the Future

Where is the future going? It is important for marketers to understand and forecast the future. Specially how the customer trends may evolve. Understanding how potential customers will spend their time in the near future, may give marketers time to understand and adapt to this change; in order to attract customers and apply marketing methods …

The Fairies of the Misty Lake

The fairy wakes up in her bedroom. Underwater, her Home lies: a beautiful dome made out of ice under the Misty Lake. Even the fairy herself doesn't know how she made it, but she is very proud of it. "This would make the others die of jealously" - That was the goal she had in …

The Automated World and Creativity

Some studies suggest that in the near future, artificial intelligence will overtake most of our jobs. In fact, modern AI can do most of the jobs that humans can, and do it better. Not only repetitive tasks, nowadays, AI can also do complex and cognitive tasks such as composing music [1], writing a blogs and …

The Miracle of Facebook

Before the giant social media Facebook dominated the market, there were many big sites with the same target as Facebook. MySpace, Hi5 and many others competed for their market share, giving people the opportunity to communicate, tell their stories and giving birth to the madness of social networking. But how Facebook was different from those …

A Talk with my Cat

If I spend some of my time meditating for a brief moment, I cannot help but think that life, from a certain perspective, is a little bit boring. Everything has always been a cycle, and the moment I think that there will be a big change at some point, nothing really happens. A perfect example …

Creativity and Innovation

Creativity is one of the most important aspects of innovation. While consumers buy goods and services to satisfy their needs and wants, more needs appear. Moreover, those goods and services may cause those new needs. Improving those goods and services is a way to avoid that trend, and that is a way to innovate. According …

Humanity and Hope

Far, far away. Far from Earth, but near enough to not being pulled into the emptiness of space: there is a space ship. The only pilot of the lonely ship is a lonely man; Humanity is his name. He always wakes up at three in the morning. Being not aware of time, three o’clock is …